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5 Ideas For Your Next TV Ad

Sometimes it’s easy to forget that TV ads are actual things people watch.

Do TV Ads still work in 2022?

They’re not just the background noise of your life or an endless stream of content. They’re still a reliable form of advertising that doesn’t actually cost an arm and a leg to produce.

People still watch and consume them (if they’re good). I mean, nobody likes a stale biscuit, do they?

According to Hubspot, TV advertising is the second most popular platform for product discovery. 

 TV is a part of our daily lives and our wind down from the busy day, of course, it’s still effective!

And as a marketer who wants to sell more stuff than anyone else on Earth, I’m here to tell you how to make them work for you.

1. Use animation.

Animation is a great way to get your message across in a memorable way. And if you want to stick out like a sore thumb, then professional illustrated animation will help you. 

How do you do this? Here are some ideas we’ve used:

  • Tell a story or introduce a new product using animated characters your audience can relate to. These can be people, animals or even fictional characters. Whichever is relevant to your brand and can bring your message to life, use it!

Take a look at the JustEat TV ad that ran across Love Island this year as an example:

  • Use animation to appeal to your audience’s emotions

For example, you could make a TV ad that expresses the feeling of love by using cute little animals as the main characters. I mean, who doesn’t love a sweet, small fur ball?! 

Here’s an example of an advertisement that I found extremely cute, which expresses the feeling of love:

2. Tell a story.

If you want to get someone’s attention, tell them a good story.

A TV ad should tell a story that engages the audience and helps them understand a message clearly. 

The story doesn’t have to be long or complex; even an anecdote can do the trick. Make sure it has a clear ending and is memorable enough after watching.

Not sure what compelling story could capture your brand? Think about your audience’s pain points and interests – what story could you create to relate to them humorously or emotionally?

Take a look at the Hooch Ad we produced. In the Summertime in the UK, wasps flood our beer gardens, trying to hop into our drinks for a taste. So how did we capture that for Hooch? Find out more here.

3. Appeal to the audience’s emotions.

If you’re trying to create a TV ad that gets your brand in front of as many people as possible, it’s important to remember that emotional ads have proven time and time again to be more effective at getting the job done. 

According to research from Nielsen, emotional ads tend to be more memorable and persuasive—and they’re also more likely to convey a message successfully than non-emotional ones. 

Emotion leads people to take action. Tap into a feeling you know would motivate your audience. 

4. Introduce a new product or service.

As I mentioned before, TV adverts are still widely popular as a way to discover new products. 

Best way to produce it? 

  • Tell your audience what they don’t know they need yet. This could be a solution to their problem or an added benefit of your solution.
  • Follow up with an explanation of how your product will improve their life and why it’s worth the money. 
  • If possible, allow them some time with the item before making your pitch so that they can see its utility firsthand (this is  particularly useful when introducing new technology into an established market) 

Apple is always good at following this structure when it comes to their latest iPhone releases: 

5. Create continuity with your other marketing materials.

If you don’t have enough money to create separate ads (which is a massive misconception, by the way. TV ads can be affordable)  for each of your products or services, then make sure there’s continuity between all of your marketing materials. 

Always keep in mind when creating your next TV ad is that consistency can help build trust and familiarity with your audience. If you’re consistent, viewers will know what to expect from you and feel like they can trust you. 

Consistency also makes it easier for people to recognise your brand, which means that the money spent in creating a memorable campaign will be worth their weight in gold. 

Now that you’ve read some of our ideas for TV ads, what are you waiting for? Go ahead and make that ad! Remember: TV ads should be funny, informative or emotional—whichever compliments your brand.

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